Sound; An Interruption to Visual Addiction
We are constantly bombarded with visual stimulation. So much so, that we are consciously or unconsciously looking for ways to untether us from our tech addiction. And this is why the popularity of sound media is so perfectly timed. We want a good story and with sound we can have an adaptive experience instead of a disruptive experience. We can go about our day without the pressures of having to stop and look at something or click on something. We can just be.
Pragmatic Sound Marketing with Scot and Susan From Pragmatic Digital
Sound marketing can be an incredibly effective tool. Scot and Susan Westwater help us to break down sound technology and how to incorporate it into your current marketing strategy.
Alexa Skills Made Easy
Voice assistance in smart devices give brands and companies an opportunity to pitch their product to an audience that has already engaged and interested in what you can offer. Now you can create an Alexa skill that does anything from send customers white sheets to delivering polling information to registered voters all while building your list.
The Subtle Power of Sound In Hotel Marketing
Sound marketing in the hospitality industry is on the rise. The ability to equip a guest with convenience, ease of service, and revenue generating income for the hotels itself will not go unnoticed for long.
Implementing Sonic Branding with Purpose and Strategy
Being brand minded as opposed to campaign minded in your audio advertising strategy is crucial. Recognizing the different functionality and audiences based on the different platforms you are utilizing is also incredibly important.
Sound Saves The Day
Sound has the ability to heal, reduce stress, and soothe ailments. If it has the power to help those recovering from surgery in the hospital it most definitely can be useful in marketing our brand.
Alexa, Send Me A Sample
We will continue to grow more and more comfortable with voice activated technology and we will use it more and more. This alongside the rapidly growing number of aps and developers utilizing new functions and possibilities on voice technology platforms, assures that audio is here to stay. The sound revolution is where marketers need to focus their attention on starting now.
How to Measure the Value of Sound In Branding
New technology gives us the ability to increase our sound predictive advertising in real time. Through focus groups as well as a massive collection of analytical data, we are able to target our audience in a more refined way than ever before. We need to stop putting audio second to video especially when it’s an audio based platform.
Podcast Your Brand
We are living in a screenless society. We have become so busy that we don’t have time to look down at our phone screens let alone a computer screen. Existing in the audio world for a brand or a company is not an option; it is essential.
Mindful Sound and Audio Ethics In Marketing
Sounds are being made whether we realize it or not. It’s not a question of creating sounds, it’s about being mindful of the sounds that we create. Is our sound sincere or is it just a happy (or sad) accident? Patrick Givens Ethics in Innovation Patrick Givens, Former VP and Head of VaynerSmart, and I […]
