How To Create Relevant and Purposeful Voice Apps For Businesses
Branded voice apps are a very effective way to connect and engage with a brand’s audience. In this article, we discuss amazon alexa voice apps with Ilarna Nche of Matchbox.io
Pandora and Sound Marketing
Pandora’s Studio Resonate is helping create a new form of audio advertising. With their data analytics, they’re creating thoughtful and relatable marketing.
Does Your Sound Fit Your Brand?
With sound, 6 seconds could be more than enough time to instill a Pavlovian response and create an earworm of sorts that the consumer unconsciously registers deep in their brain.
Seinfeld; Building An Iconic Sound
We hold value in our theme music and sound in movie and TV. Why don’t we hold as much value to our sound and music in our brands and company?
Sound DNA
Sound alerts and notifications have been around since the beginning of time. We use them as identifiers for joy as well as peril. Shouldn’t our brand utilize this power for their own association as well?
The Sound Marketing Landscape in 2020
Ever wondered what’s going on in the world of sound in marketing. Pete Erickson from Modev is here to fill us in.
Women In Voice
Women in voice really is the inclusion of everyone that can’t be heard. We all tell a part of the greater story. Let’s celebrate, amplify, and empower one another.
How To Market Through Sound: COVID-19 and Beyond
Sound in marketing during COVID-19 and beyond is a great way to become relatable and stay relevant to your audience. It’s how you’re invited into their living rooms. The buyer persona of yesterday is different. Let’s adapt and relate.
Audio Alchemy with Steve Keller of Pandora
Audio alchemy, blending sound science with sound art, is a marketing approach that has been widely undervalued. By blending science and art, we can create a truly cohesive, sincere, and effective representation of brand equity.
Sound; An Interruption to Visual Addiction
We are constantly bombarded with visual stimulation. So much so, that we are consciously or unconsciously looking for ways to untether us from our tech addiction. And this is why the popularity of sound media is so perfectly timed. We want a good story and with sound we can have an adaptive experience instead of a disruptive experience. We can go about our day without the pressures of having to stop and look at something or click on something. We can just be.
