Sonic Branding; Marketing Potential Missed By Silicon Valley
Google, Facebook, and Tesla have never fully adopted sonic branding even though the statistics prove its effectiveness. Small business has an opportunity to cash in on something on the rise.
Sound In Marketing; The Next Best Thing That No One Is Doing Yet
Sound strategy is the next best thing in marketing that everyone will figure out but haven’t yet. Now is small businesses’ opportunity to get ahead and market well.
Sound Strategy; How to Unlock Purchase Power and Long-Term ROI With Branded Sound
Brand sound should be given the same attention and care as visual branding. It is 50% of the brand experience if not more.
5 Reasons Coca Cola is A Master Marketer
Emotion in marketing equals longterm ROI and Goliath size marketing clout.
Music in Advertising Should NEVER Be Icing On The Cake
How can we possibly expect sound and music to create groundbreaking, show-stopping, award winning pieces of branding genius when it’s introduced as a secondary character in the first place?
Super Bowl Ads Fumble When Ignoring The Thing That Makes Football Great
Sonic branding is something sports have perfected over the years. However, recent Super Bowl ads scored low for the lack of purposeful sound in their ads.
How To Transform the David’s of Marketing into Goliaths
Sound In Marketing helps level the playing field between small business and corporation marketing by giving smaller budgets an opportunity to shine.
My Children Are Too Loud and Too Quiet
What if the sound that our brand emits is distracting and makes potential sales impossible? Sound is everywhere and in everything. With a sound strategy, a brand can sift through the clutter and make sound on purpose.
Sound Sensory; When You Only Have 1/5 of the Senses At Your Disposal
Sometimes brands are more about one specific sense like touch. But we can’t experience touch when online purchasing. What if we could make a sound “explain” a touch?
Marketing Like a Human; Using Immersive Experiences’ Best Practices
Our customer persona’s from January 2020 are no longer relevant. If we have to course correct, why not start with a stronger brand persona that involves a hint of humanity.
