The Client
Dreamr Productions was approached By Skipstone, a tech startup, to come up with a mnemonic (short musical phrase) for the startup sound for their piece of hardware.
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The Problem
Skipstone’s basic problem was brand recognition. They were new and unestablished. Skipstone reached out to Dreamr to write a piece of music that inspired brand name recognition, a feeling of trustworthiness to the hardware, and incorporating a calming presence.
The Solution
Playing into the name of the company, Dreamr developed a sound that was reminiscent of the skipping of a stone on a lake. The sound was calming, light, and pleasant. It was non obtrusive but catchy enough that it would be remembered.
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The Results
Skipstone chose one of three options presented on the spot. The sound was then incorporated into all of their devices.
With this new mnemonic, Skipstone has a pleasant and relatable tone that, over time, will act as a Pavlovian Bell; a sound that no one could doubt came from them.
