What Does Sound Look Like?
Sound is more than just pretty music or distracting sounds. It has helped shape our history and development and continues to do so. It is the precursor to language. It is powerful. If it has this much hold on us, why shouldn’t we be incorporating it our brand.
Are Jingles Better Than Sonic Logos?
The age of social media creates the perfect doorway to the relevance of Sonic Branding. Creating a cohesive and relevant character for a brand through culture and lifestyle has never been more important and the essence of Sonic Branding is just that.
