How Dove Succeeded Creating a Massive Sensorial Experience
Dove and Studio Resonate used sensory marketing to create a mood inducing music playlist for Dove’s latest body wash.
What Does Sadness Sound Like?
Music has the ability to make us happy and sad. What if the sound of sadness could be controlled to save us from suicide and depression?
What Does A Black T-Shirt Sound Like In Advertising?
Sound has power and influence in marketing. It is important for us to think outside the box in this voice first audio revolution. What does our brand sound like?
Pandora and Sound Marketing
Pandora’s Studio Resonate is helping create a new form of audio advertising. With their data analytics, they’re creating thoughtful and relatable marketing.
Does Your Sound Fit Your Brand?
With sound, 6 seconds could be more than enough time to instill a Pavlovian response and create an earworm of sorts that the consumer unconsciously registers deep in their brain.
Seinfeld; Building An Iconic Sound
We hold value in our theme music and sound in movie and TV. Why don’t we hold as much value to our sound and music in our brands and company?
Sound DNA
Sound alerts and notifications have been around since the beginning of time. We use them as identifiers for joy as well as peril. Shouldn’t our brand utilize this power for their own association as well?
Audio Alchemy with Steve Keller of Pandora
Audio alchemy, blending sound science with sound art, is a marketing approach that has been widely undervalued. By blending science and art, we can create a truly cohesive, sincere, and effective representation of brand equity.
Implementing Sonic Branding with Purpose and Strategy
Being brand minded as opposed to campaign minded in your audio advertising strategy is crucial. Recognizing the different functionality and audiences based on the different platforms you are utilizing is also incredibly important.
Sound Saves The Day
Sound has the ability to heal, reduce stress, and soothe ailments. If it has the power to help those recovering from surgery in the hospital it most definitely can be useful in marketing our brand.
