How Does 3D Audio Better Communicate and Engage With a Brand Audience?
3D Audio is the immersive experience that we’ve all grown accustomed to without even knowing it. Now’s the time to design it with purpose within our brand marketing
POS Sounds Proven To Be A Brands Weakest Link
The point of sale (POS) is the last and most important interaction a brand has with a consumer. Research has proven that there is more to be explored including the payment sound itself.
Sonic Branding in a Sound On World
With smart technology, social audio apps, voice search, and the low touch economy booming, sound is 50% of the brand experience. Sonic branding is an essential part of all brand strategy.
How Dove Succeeded Creating a Massive Sensorial Experience
Dove and Studio Resonate used sensory marketing to create a mood inducing music playlist for Dove’s latest body wash.
What Does Sadness Sound Like?
Music has the ability to make us happy and sad. What if the sound of sadness could be controlled to save us from suicide and depression?
What Does A Black T-Shirt Sound Like In Advertising?
Sound has power and influence in marketing. It is important for us to think outside the box in this voice first audio revolution. What does our brand sound like?
How To Market Through Sound: COVID-19 and Beyond
Sound in marketing during COVID-19 and beyond is a great way to become relatable and stay relevant to your audience. It’s how you’re invited into their living rooms. The buyer persona of yesterday is different. Let’s adapt and relate.
Audio Alchemy with Steve Keller of Pandora
Audio alchemy, blending sound science with sound art, is a marketing approach that has been widely undervalued. By blending science and art, we can create a truly cohesive, sincere, and effective representation of brand equity.
Sound; An Interruption to Visual Addiction
We are constantly bombarded with visual stimulation. So much so, that we are consciously or unconsciously looking for ways to untether us from our tech addiction. And this is why the popularity of sound media is so perfectly timed. We want a good story and with sound we can have an adaptive experience instead of a disruptive experience. We can go about our day without the pressures of having to stop and look at something or click on something. We can just be.
The Subtle Power of Sound In Hotel Marketing
Sound marketing in the hospitality industry is on the rise. The ability to equip a guest with convenience, ease of service, and revenue generating income for the hotels itself will not go unnoticed for long.
